Link: WSJ.com - In the Lead.
A new crop of buzzwords usually sprouts every three to five years, or about the same length of time many top executives have to prove themselves. Some can be useful in swiftly communicating, and spreading, new business concepts. Others are less useful, even devious. "Too often people use buzzwords to muddy or cover up what they're actually saying," says Warren Bennis, management professor at the University of Southern California in Los Angeles. It would be wise, then, if executives who want to be believed and understood, carefully select their language.
